Trends

As a nonprofit marketing consultant with over a decade of experience, I’ve seen trends come and go, but 2025 feels particularly exciting. The combination of technology, generational shifts, and increased emphasis on ethics is reshaping how nonprofits connect with their audiences. Let me take you through the trends I see defining this year, along with…

Across the charitable and fundraising sectors, most of 2020 presented something of a challenge. Many of the usual means of raising funds came under significant strain as events needed to be cancelled and, in some cases, regular charitable giving dropped off among people who faced worsening personal financial circumstances. Of course, charitable institutions that rely…