• 10 Charity Branding Examples (and What You Can Learn From Them)

    10 Charity Branding Examples (and What You Can Learn From Them)

    Charities often operate in competitive environments, seeking donors, volunteers, and supporters amid a sea of worthy causes. A strong brand helps them stand out, gain trust, and communicate their mission effectively. In this post, we’ll explore ten charities with distinct, memorable brands and highlight what you can learn from each to elevate your own organization’s…

  • Tips for Gathering Stories at Your Nonprofit

    Tips for Gathering Stories at Your Nonprofit

    As a charity marketing professional, I know firsthand how powerful stories can be. They’re the heart of what we do—helping us connect with supporters, demonstrate our impact, and inspire action. Over the years, I’ve learned some invaluable tips for gathering stories that resonate, and I’d love to share them with you. 1. Understand Why Stories…

  • Why Do Nonprofits Need to Be Storytellers?

    Why Do Nonprofits Need to Be Storytellers?

    In the world of nonprofit marketing, there’s a phrase I keep coming back to: facts tell, but stories sell. Having spent years helping nonprofits connect with audiences, secure funding, and build movements, I can confidently say that storytelling isn’t just a nice-to-have skill for nonprofit organizations—it’s essential. We live in a world flooded with information,…

  • Nonprofit Marketing Trends for 2025

    Nonprofit Marketing Trends for 2025

    As a nonprofit marketing consultant with over a decade of experience, I’ve seen trends come and go, but 2025 feels particularly exciting. The combination of technology, generational shifts, and increased emphasis on ethics is reshaping how nonprofits connect with their audiences. Let me take you through the trends I see defining this year, along with…

  • How Museums Are Boosting Their Donations

    How Museums Are Boosting Their Donations

    This week I attended the Museum Fundraising Summit, a brilliant conference for museum about how to boost their donations. The event highlighted the many different ways that cultural institutions are fundraising, from donor circles to memberships to more unique initiatives. This talk from the Tank Museum sharing how they’re now earning 30% of their revenue…

  • 10 Ways Charities are Using Social Media to Drive Awareness

    10 Ways Charities are Using Social Media to Drive Awareness

    Social media has become a powerful tool for charities looking to raise awareness about their cause and attract new supporters. With billions of people using social media platforms like Facebook, Twitter, and Instagram, charities have a vast audience that they can connect with and engage in meaningful ways. In this article, we will explore 10…

  • How Charities Can Use Digital Marketing to Boost Donations

    How Charities Can Use Digital Marketing to Boost Donations

    In the digital age, charities are finding new ways to reach potential donors and boost donations through digital marketing. From social media campaigns to email marketing and search engine optimization, there are many strategies that charities can use to increase their online presence and drive more donations. In this article, we will explore how charities…

  • How to Start a Podcast for your Charity

    How to Start a Podcast for your Charity

    Starting a podcast can be a powerful tool for a charity to  raise awareness and inspire action. In this article, we’ll explore the steps involved in starting a podcast for your charity. Define Your Purpose and Audience Before you start recording your podcast, it’s important to have a clear understanding of what you want to…

  • How can Charities use Podcasts?

    How can Charities use Podcasts?

    Podcasts have become a popular medium for people to consume content on a wide range of topics, from entertainment to education. In recent years, charities have also started using podcasts as a way to promote their causes, share their stories, and engage with their audience. In this article, we will explore how charities can use…

  • How are charities using Instagram for Fundraising?

    How are charities using Instagram for Fundraising?

    Over the years, social media platforms have revolutionized the way charities and non-profit organizations fundraise. Among these platforms, Instagram has become increasingly popular for charities to promote their causes, spread awareness, and raise funds. In this article, we will explore how charities are using Instagram for fundraising. Visual Storytelling Instagram is a visual platform that…