Posts Tagged ‘charity:water’

Milestone: Charity:Water Becomes First Charity to 1 Million Followers

September 28th, 2009

Just a short news item today. At around 11am Eastern time this morning, charity:water became the first charity site to reach 1 million followers on Twitter. Obviously, the number itself is just a symbol, but this is a huge accomplishment for a young organization that has completely and effectively embraced social media. We follow charity:water on Twitter, one of the few organizations that we do follow, because they are a fantastic example of a lot of the things we talk about – good design and excellent social marketing, and because, at the root of it, they are working for a great cause. They reached the 7-digit mark in just over 600 tweets, really a remarkably efficient road to that kind of audience. Well done to them, and I hope that we can all look at what they’ve done and get more charities over that 1 million follower mark.