Sometimes, the most obvious questions are the ones that we forget to ask. When designing, redesigning, or adding content to a nonprofit website, one question should be at the forefront of your mind: “What do I want the user to do?” Every page of your site, like every press release you send out, should be created with one or more goals for the reader in mind. A lot of your traffic will just look at the page and move on to something else, but for those who come to the end of the page and want more, a clear call to action can be vital.

For charity websites, there are three main classes of calls to action, though you can of course get more specific if you so choose. These three, in order of visitor commitment, are Learn, Help, and Give.

» Read more: Tell Me What To Do: Basic Calls To Action for Nonprofit Websites