Saturday Paper: 3 October 2009

October 3rd, 2009 by Ian No comments »

A quick breakdown of the most important blog posts on technology for nonprofits this week:

23 Free Webinars in October (from Wild Apricot Blog). A great list of events this month that take up neither time nor budget.

Causes releases new toolkit for nonprofits (from Causes.com). The leader in social media for charities adds some really useful new functionality.

Fundraising is more effective when done by your supporters (from UStream). A video from the Case Foundation explaining one of the most important truths of social media, that your audience can turn around and be your advocate.

How nonprofits are (and are not) using social media (from Upleaf). A nice short breakdown of statistics on social media use by nonprofits. Is your organization behind, on or ahead of this curve?

What is Google Wave, and Why Should Nonprofits Care?

September 30th, 2009 by Ian No comments »

If you’ve spent any time on Twitter the past few days, or if you subscribe to any of the big tech blogs like Mashable or Wired, you have probably already heard your fill of the words “Google Wave”. Like with any shiny new technology, much of the hype surrounding the first public invites to Google Wave is just that – hype. But beneath all the glitter and noise is a product that could have a real impact for a lot of individuals and organizations, including your nonprofit.

» Read more: What is Google Wave, and Why Should Nonprofits Care?

What Kind of Twitterer Should You Be?

September 29th, 2009 by Ian No comments »

The range of Twitter continues to grow, and the microblogging service is apparently now important enough to itself be a subject of research. A recent Rutgers University study looked at the different ways that people use Twitter. For the full story, see “80% of Twitter Users Are All About Me” (Mashable.com), but I’ll summarize. Basically, the researchers classified tweets into eight types. I think a brief discussion of these types might be useful for nonprofits thinking about either starting a Twitter account or trying to make theirs more effective.

The types were: Information Sharing, Self Promotion, Opinions/Complaints, Statements and Random Thoughts, Me Now (personal status updates), Question to Followers, Presence Maintenance, and Anecdotes. Actually, technically there were nine types, but two were different kinds of anecdotes, and that just seemed unnecessary.

The main result of the study (and the source of Mashable’s headline) was that 80% of their quite small sample of 350 users were using Twitter mostly as a “Me Now” service, posting personal updates and not much else. I have to assume that this leaves out spammers … but anyway, the question it brings to mind is this: How much of each of these types should a nonprofit Twitter account be posting?
» Read more: What Kind of Twitterer Should You Be?

Milestone: Charity:Water Becomes First Charity to 1 Million Followers

September 28th, 2009 by Ian No comments »

Just a short news item today. At around 11am Eastern time this morning, charity:water became the first charity site to reach 1 million followers on Twitter. Obviously, the number itself is just a symbol, but this is a huge accomplishment for a young organization that has completely and effectively embraced social media. We follow charity:water on Twitter, one of the few organizations that we do follow, because they are a fantastic example of a lot of the things we talk about – good design and excellent social marketing, and because, at the root of it, they are working for a great cause. They reached the 7-digit mark in just over 600 tweets, really a remarkably efficient road to that kind of audience. Well done to them, and I hope that we can all look at what they’ve done and get more charities over that 1 million follower mark.

The Importance of Footers

September 27th, 2009 by Ian No comments »

National Urban League footer example

When designing or redesigning a nonprofit site, there are a lot of things to keep in mind, and a huge proportion of effort (somewhat rightfully) goes into designing the top half of the homepage. After all, this is what people will see first. It contains your logo, your main menu of options, and hopefully, a call to action like a donation button. But as important as these things are, don’t lose sight of the footer, the area at the bottom of the page, because this area is hugely important to your site’s success.

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Saturday Paper: 26 September 2009

September 26th, 2009 by Ian 2 comments »

Every Saturday, I’ll try to break down the most important articles of the week past from around the web, the ones that I believe every nonprofit manager, webmaster, or technical lead should have read. This is what we were reading, talking, and tweeting about this week:

Don’t overinvest in your website (from WiserEarthBlog). It may seem a little backwards for me, as a tech blogger, to de-emphasize the web’s importance, but the fact is that this writer has it completely right. The web is a tool, but only in so far as it works for you.

Five Tips to Strengthen the Design of Your Nonprofit’s Website (from Frogloop). Jessica Teale was the Design Manager for Obama’s campaign. That means we listen when she speaks about better design.

Cool News for (Nonprofit) YouTube Users (from Peak Performance Philanthropy). If you have videos of your events or promoting your organization, don’t miss the new nonprofit features from YouTube.

101 5-Minute Fixes to Incrementally Improve Your Website (from InsideCRM). Some of these are obvious, but especially for beginners in the world of web design and SEO, this list is a great place to start.

Amazon Associates Tips for Nonprofits

September 25th, 2009 by Ian No comments »

It’s a pretty well-established rule that nonprofits should not have advertising on their sites. If you need a good explanation of why not, there’s a Nonprofit SOS post from earlier this year that covers it pretty well. The short story is, it dilutes your message and implies endorsement of the products being advertised. But what if the products match your message, and you have no problem endorsing them? Is advertising still so bad?

» Read more: Amazon Associates Tips for Nonprofits

Tell Me What To Do: Basic Calls To Action for Nonprofit Websites

September 22nd, 2009 by Ian No comments »

Sometimes, the most obvious questions are the ones that we forget to ask. When designing, redesigning, or adding content to a nonprofit website, one question should be at the forefront of your mind: “What do I want the user to do?” Every page of your site, like every press release you send out, should be created with one or more goals for the reader in mind. A lot of your traffic will just look at the page and move on to something else, but for those who come to the end of the page and want more, a clear call to action can be vital.

For charity websites, there are three main classes of calls to action, though you can of course get more specific if you so choose. These three, in order of visitor commitment, are Learn, Help, and Give.

» Read more: Tell Me What To Do: Basic Calls To Action for Nonprofit Websites

Online branding for nonprofits: What’s in a (domain) name?

September 21st, 2009 by Ian No comments »

So you’ve decided to start a nonprofit organization. Good for you. People like you, with passion and dedication to a cause, are exactly why this blog exists. There are a thousand decisions ahead of you, and, luckily, at least as many resources out there on the internet. We’ll be covering a number of different aspects of starting an online nonprofit here at CharityGeek, but for today’s post, I’d like to concentrate on something that should be one of your first steps – establishing a name and a brand for your organization. All that starts with your domain name.

» Read more: Online branding for nonprofits: What’s in a (domain) name?

Hello World, Indeed

September 20th, 2009 by Ian No comments »

Hello, currently no one, and welcome to CharityGeek.com, the new blog with tech and web tips specifically meant for nonprofit organizations. Running a nonprofit on the web can have its own joys and challenges, often much different from those faced by other website operators. In addition to the differences in goals and often in resources, many nonprofits can’t afford full-time technical staff, and so don’t have the base of technical knowledge that many businesses do. This blog is here to try to help the operators of not-for-profit websites (and specifically, those serving as the web side of a certified nonprofit organization) by providing tutorials, product reviews, and tips for getting the most out of their website with the least cost and effort.

I’ll be blogging here as often as I can, and on the topics that I feel are most timely and important to online nonprofit organizations, but as a big believer in online community, I’m also expecting input. If you run a nonprofit website, please feel free to make suggestions on what you’d like to see covered on this blog. You can do so by leaving a comment on this post. I will respond to as many as possible. As we build this blog up, I hope to add a ton of community resources so that you can find as many answers as possible to your questions about technology and the web. Thanks for visiting, and I hope you enjoy the site.